Directons from the tutor: œIt is normally expected that the length of each answer will not exceed the limit of 500 words To complete this paper, you are expected to spend approximately 2-3 hours Submit also your list of references in alphabetical order at the end of your answers QUESTION 1 Read the case study ?Manchester United FC: Continuing success but at what cost?? (Exploring strategy, Text and cases, 9th edition, G.Johnson, Richard Whittington, K.Scholes. pp. 601-604)) and undertake VRIN analysis of the strategic capability of the organisation to identify which capabilities, if any, meet the criteria of: (a) Value (b) Rarity (c) Inimitability (d) Non-substitutability. Based on your analyses discuss what the company needs to focus on in the future to sustain its competitive advantage. You may use external sources in addition to the case if you wish. QUESTION 2 Read the case study Vodafone (Exploring strategy, Text and cases, 9th edition, G.Johnson, Richard Whittington, K.Scholes pp. 557-564)). Using Five Forces models identify the drivers of change for the industry. QUESTION 3 Using the CAGE framework, assess the relative ?distance? of the US, Germany, Japan, China and Italy for a British company (or a company from a country of your choice). QUESTION 4 For any large multi-business corporation plot the business units on a portfolio matrix (BCG matrix). Justify any assumptions about the relative positions of businesses on the relative axes of the matrix. What managerial conclusions do you draw from the analysis? You need to use the œExploring strategy, Text and cases, 9th edition, G.Johnson, Richard Whittington, K.Scholes book for the cases mentioned in the Q1 and Q2
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