Explain the North American Industry Classification System. The NAICS provides a way to identify, analyze, segment, and target business and government markets. Organizations can be identified and compared by a numeric code indicating business sector, subsector, industry group, industry, and country industry. NAICS is a valuable tool for analyzing, segmenting, and targeting business markets. Questions 5.1 Explain how a marketer can use the Web site http://www.census.gov/epcd/ www/ naics.html to convert SIC data to the NAICS. 5.2 Pick a product and determine its NAICS code. How easy is it to trace the groups and sectors?
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